Dates: September 9 - November 15, 2019

Location: Online

3 Credits: $120.00

Instructor: William Draves
Dates: September 9 - November 15, 2019

Course Description: This course is designed to explore the best practices and strategies that maximize the effectiveness of a lifelong learning marketing department. It provides an overview of theory-based techniques for winning marketing strategies, including unique selling proposition and branding, data collection and analysis, the AIDA Principle and printed promotion creation, websites, and digital marketing. Participants will discuss suggested strategies and be prepared to take a Marketing Institute exam after eight weeks of course participation.
Fee: $120.00



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