Dates: | June 2 - August 29, 2025 |
Cost: | $120.00
|
There are still openings remaining at this time.
Instructors: William Draves
Dates: June 2, 2025 - August 29, 2025
Location: Online
Credit Hours: 3
Fee: $120
*Participants must also register with LERN at: https://lern.org
Course Description: Students will learn:
>Design techniques to enhance communication with prospective adult students and
generate registrations.
>Master techniques for integrating traditional print as well as digital communication to
effectively recruit and retain adult learners.
>How to measure the effectiveness of print as a recruitment tool and how to increase the
impact of print media in recruitment.
>Understand the relationship between print communication and digital communication and
how these two techniques enhance the effectiveness of each other.
>How to integrate communication strategies to create engagement and stimulate
participation by adult learners
>Have a more in-depth understanding of advanced important recruitment concepts that are
the foundation for improving enrollment results.
>Be able to apply advanced recruitment concepts to the practical how-to practice of
creating both digital and print communication.
>Increase your confidence in the effectiveness of your own recruitment efforts.
>Know how to provide the rationale and customer behavior reasons behind successful
marketing strategies and why they work so well.
>Possess the knowledge to apply the best practices to marketing campaigns and efforts.
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